Anthony Sullivan is one of the most recognized faces in the world of television product pitching. Known for his energetic style, memorable catchphrases, and iconic role as the “OxiClean guy”, Anthony Sullivan has carved a unique niche for himself in the world of direct-response marketing and infomercials.
Quick Bio
| Full Name | Anthony John Sullivan |
|---|---|
| Date of Birth | February 11, 1969 |
| Age | 56 (as of 2025) |
| Place of Birth | Devon, England |
| Nationality | British |
| Height | Approximately 6 feet (183 cm) |
| Profession | TV Pitchman, Entrepreneur, Producer |
| Famous For | OxiClean Commercials |
| Company | Sullivan Productions, Inc. |
| Current Residence | United States |
Early Life and Background
Born on February 11, 1969, in Devon, England, Anthony Sullivan grew up in a typical British household. His early life was not saturated with fame, but rather a humble upbringing. From a young age, he showed signs of being articulate, persuasive, and charismatic—qualities that would later define his professional life.
While not much is widely known about his formative years, it is clear that his interest in communication and showmanship played a major role in setting the foundation for his career. Whether it was the allure of storytelling or simply the thrill of performance, Sullivan was drawn to roles where he could capture attention and influence decisions.
Age and Physical Appearance
As of 2025, Anthony Sullivan is 56 years old. He maintains a healthy and active lifestyle that reflects in his appearances on television. Standing at approximately 6 feet tall, he has a commanding presence that makes him ideal for commercial and live audience formats.
He is often recognized for his clean-cut look, bright smile, and confident tone. His typical on-camera attire includes a button-down shirt, often with sleeves rolled up—a practical and trustworthy visual for audiences. These features, combined with his strong voice, helped him become one of the most relatable and persuasive figures in infomercial history.
Starting His Career in the U.S.
In pursuit of greater opportunities, Anthony Sullivan moved to the United States in the early 1990s. His goal was to break into the American market—a place where the direct-response industry was booming. He started out by working in small-scale promotions, often appearing at live events and on home shopping television networks.
His first big break came when he partnered with networks like the Home Shopping Network (HSN) and Discovery Channel, where his ability to sell through excitement and clarity stood out. These early steps helped him build not just confidence, but a valuable network in the industry.
Rise to Fame as a TV Pitchman
It wasn’t long before Anthony Sullivan became a household name. His natural charisma, strong on-screen presence, and deep understanding of marketing psychology made him a standout among TV pitchmen. He began promoting products that ranged from cleaning tools to kitchen gadgets, quickly becoming a familiar face in millions of homes.
His breakthrough came when he co-hosted infomercials and began working with top-tier production teams. His collaboration with Billy Mays, another legendary pitchman, catapulted him to fame. Together, they revolutionized the way products were pitched on television—transforming what used to be considered late-night filler into compelling content that actually sold.
The OxiClean Legacy
Anthony Sullivan is best known as the face of OxiClean, a powerful household cleaner that became wildly popular in the early 2000s. Introduced to the masses by Billy Mays, the product gained legendary status, and Sullivan was right there beside him, helping create the momentum.
After Billy Mays’ untimely death in 2009, Sullivan stepped in as the main spokesperson for OxiClean. It was a significant turning point in his career. He not only honored his friend’s legacy but also kept the brand alive and thriving. His ability to continue the success of OxiClean showcased his personal resilience and business acumen.
Through countless commercials, Sullivan became synonymous with trust, performance, and results—everything OxiClean stood for.
Life After Billy Mays
The death of Billy Mays was a profound loss to both Anthony Sullivan and the world of advertising. The two had a close friendship and professional bond. After Mays’ passing, Sullivan took over many of the promotional duties, becoming the leading face of the OxiClean brand.
He also co-produced the TV series “PitchMen”, which gave viewers an inside look into the world of product pitching. The show honored Billy’s memory and highlighted the challenges and creativity involved in their industry.
This period marked a maturing point for Sullivan—not just as a pitchman but as a brand steward and industry leader.
Business Ventures and Brand Building
Beyond just appearing on screen, Anthony Sullivan is also a savvy entrepreneur. He founded Sullivan Productions, a company dedicated to producing high-quality direct-response advertisements and branded content. Through his firm, he helped launch dozens of successful products, both as a producer and consultant.
Sullivan’s business reach extended beyond cleaning supplies—he promoted fitness equipment, kitchen tools, and home improvement solutions. His ability to connect with audiences made his services highly sought after in the consumer goods market.
His entrepreneurial journey also reflects his commitment to innovation, always seeking the next big idea in product marketing.
Personal Life and Relationships
Though Anthony Sullivan keeps much of his personal life private, it is known that he is a father and has a daughter named Devon. Named after his birthplace in England, she is often mentioned in his interviews and public appearances.
While information about his romantic relationships or marital status is limited, he has spoken about the importance of family, especially after becoming a single father. His strong connection with his daughter has played a major role in shaping his values and choices, particularly in recent years.
TV Appearances and Media Features
Over the years, Anthony Sullivan has appeared on numerous television shows and interviews, from daytime talk shows to business features. His most notable media appearance was in the Discovery Channel reality series “PitchMen”, which provided a behind-the-scenes look at how products are discovered, tested, and brought to market.
He has also collaborated with many inventors and business owners, helping them bring their products to a national audience. His expertise and on-screen trustworthiness made him a go-to figure for product endorsements and demonstrations
Fun Facts and Lesser-Known Details
- Anthony Sullivan is also a hemp farmer. In recent years, he transitioned into the wellness industry and launched a brand of natural hemp-based products.
- He is passionate about health, clean living, and sustainable business practices.
- Known for his high energy on-screen, he is surprisingly reserved and thoughtful off-screen, focusing on family and nature.
One of the most memorable ad moments in his career was the infamous “OxiClean explosion” demo, where he showcased the product’s stain-removing power in dramatic fashion—a classic Sullivan move.
Current Life
Today, Anthony Sullivan continues to work behind the scenes in the world of marketing and advertising, though he occasionally appears on television and social media.
He is focused on his hemp-based wellness company, which he launched in honor of his daughter’s health struggles. His company offers products derived from natural sources and promotes clean, healthy lifestyles.
He also uses his platform to mentor young entrepreneurs and promote innovative products, staying connected to his roots in product pitching while evolving with the times.
Conclusion
Anthony Sullivan is more than just a TV pitchman—he’s a visionary entrepreneur, loving father, and a true icon in the advertising world. His journey from a small town in England to the face of OxiClean in America is nothing short of inspiring.
With a legacy built on trust, energy, and authenticity, Sullivan has not only entertained but also educated consumers for decades. His impact on modern infomercials is undeniable, and his story is a powerful reminder of what passion and perseverance can achieve.
FAQs
Who is Anthony Sullivan?
Anthony Sullivan is a British-born television pitchman, entrepreneur, and producer best known for promoting OxiClean and starring in infomercials and the show “PitchMen.”
How old is Anthony Sullivan?
Anthony Sullivan was born on February 11, 1969, making him 56 years old as of 2025.
Where is Anthony Sullivan from?
He was born in Devon, England, and later moved to the United States to pursue a career in television marketing.
What is Anthony Sullivan famous for?
He is best known as the energetic spokesman for OxiClean and for co-hosting the Discovery Channel series “PitchMen” with Billy Mays.
What happened to Anthony Sullivan after Billy Mays died?
After Billy Mays’ passing, Anthony Sullivan became the lead spokesperson for OxiClean and continued their legacy in product promotion and infomercial production.
Does Anthony Sullivan own a company?
Yes, he is the founder of Sullivan Productions, a company specializing in direct-response television advertising and brand consulting.
Is Anthony Sullivan married?
He keeps his personal life private, but he is known to be a devoted father to his daughter, Devon.
What is Anthony Sullivan doing now?
He currently runs a hemp-based wellness company and remains active in marketing, media production, and product development.
Has Anthony Sullivan been on TV shows?
Yes, he has appeared in numerous infomercials, talk shows, and co-starred in the reality series “PitchMen” on Discovery Channel.
Where can I follow Anthony Sullivan online?
Anthony Sullivan is active on platforms like Instagram and Twitter, where he shares updates about his business ventures and personal interests.
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